More than 690 million people still go hungry today. This is according to a study made by the Food and Agriculture Organization of the United Nations. With the COVID-19 pandemic, the number of people who die of starvation may even double. Zero Hunger is the second UN Sustainable Development Goal after No Poverty. The 2030 Agenda is a bold ambition for the future of the world. This initiative is something that resonates with how, as a brand, we are responding to the call for global cooperation and solidarity in addressing this need. It's one thing to know that people are going hungry, and it takes willing advocates like you and us to finally see that day come - where every household has enough nutritious food to eat.
In a recent SWS survey in the Philippines, 7.6 million Filipino households went hungry at least once during the height of this year’s lockdown. Giving food donations is one of the easiest ways to help marginalized communities. Volunteering for these causes may be a quick solution, but we are also looking for something more sustainable in the long term. A much better solution would be helping these communities have a sustainable food source. The goal is to educate them about sustainable farming and agriculture in both rural and urban areas. This would allow them to transition towards a self-dependent and empowered community. It helps them see an opportunity to live a better life and eventually lead to less poverty and gain immediate access to food. This can be made possible with the collective efforts of government, NGOs and private sector along with individual changemakers in providing pathway programs for these underserved communities.
You can take part in creating a solution by advocating for Zero Hunger, joining conversations about it, and inspiring others to do the same. It will also be helpful to take simple yet effective measures within your household. A good start is to choose healthy food in your diet and to avoid food waste! Eating less meat also reduces your carbon footprint. Buying from local farmers or growing your own food is always a healthier option, and an efficient way for you to save up too.
Our brand, CollaboX is taking this responsibility to another level, as a social enterprise that bridges the gap between sustainable products and consumers - one small step at a time. With the intention to thank our health workers and buy from local farmers, this initiative for World Food Day aims to help both sectors at once. But we can’t do it alone! Through The Spark Project, we are accepting donations and pledges to provide fruit baskets to hospitals. This purposeful campaign will benefit frontliners and Filipino farmers as well as bring you your healthy dose of fresh fruits! Join us to make an impact for people and our planet!